Who we are
Built on trust, sold in the field
Who we serve
Farmers, agricultural shops and other seed distributors across Egypt.
How we sell
Farm and shop visits, referrals and long-term relationships. Customers who start with us rarely leave, and they buy different products across the seasons.
What we do
We have distributed professional F1 vegetable seed for five years and, since 2026, produce seedlings in our own nursery.
Where we work
On the ground across the Delta, Cairo and beyond
Our sales representatives each run a dedicated vehicle and visit farms and shops in person.
- Cairo
- Giza
- Qalyubia
- Monufia
- Sharqia
- Ismailia
- Alexandria
- Beheira
- Kafr El Sheikh
- Baltim
- Ayyat
- Beni Suef
- Minya
- Assiut
- Upper Egypt
Field sales team
Five vehicles, each with its own sales representative, with two more joining this year.
Seedling nurseries
Our first nursery runs in the north. A second nursery in the south is planned.
New account managers
We grow into new areas through local connections and referrals.
What we supply
Vegetable seed for every season
We supply hybrid varieties from leading international breeders across the main vegetable crops grown in Egypt.
Tomato
Summer, autumn, winter and spring types
Cucumber
Open field and protected
Pepper
Sweet and hot types
Eggplant
Round and long types
Melon
Melon and cantaloupe
Watermelon
Medium to large fruit
Zucchini
Light and dark green
Seedlings
Grown in our own nursery
How we introduce new varieties
Growers see results before they buy
Farmers in Egypt trust what they see in a neighbour's field. Every new variety goes through the same steps.
- Test
We grow it in our own nursery and with trusted growers across different regions and soils.
- Prove
We record how it performs, with photos, videos and yield.
- Show
Shops and distributors visit the trial fields and see the results for themselves.
- Scale
Proven varieties move into regular sales, and we share field feedback with the breeder.
For seed companies
Bring your varieties to Egyptian growers with us
Our customers are asking for more than we can supply today. We are looking for long-term partners whose varieties we can trial, introduce and grow together in Egypt.
A loyal customer base
Farmers and shops who trust the varieties we introduce and are willing to test them.
A field team
Sales representatives who visit customers regularly and follow each variety in the field.
Marketing that builds names
Trials, field days and word of mouth that build each variety's reputation.
Contact